Our Story.

We started Small Island Digital to combine what we love most: helping visitors discover all that Skye has to offer and working with local businesses to celebrate their stories and increase their online visibility.

We’ve each spent years working in marketing, online travel and hospitality. From content creation around the world to agency-level social media management and project strategy for some of Scotland’s biggest brands.

We are very fortunate and proud to now call the Isle of Skye our home. We love using our combined experience to support innovative local projects.

Phil - Small Island Digital

Phil.

After graduating with a degree in Media Production and Video, Phil spent several years working in hospitality, events and tourism in London and Edinburgh.
 
He later joined Rabbie’s Tours, carving out his own role as a social media manager; here, he discovered a love of community building and storytelling through marketing. 
 
This led to further work for Lux, an award-winning food and drink marketing agency, closely working with brands such as Edinburgh Gin, Estrella Galicia, and Mackays, among others. 
 
In 2020, Phil and Sonja founded Small Island Digital with the goal of assisting small businesses with their digital marketing while expanding their travel brand. A month later, covid restrictions were imposed.
 
Utilising Phil’s experience and their determination, they transitioned to the food and drink sector, building the Scottish Scran brand, a food and drink recipe site and community. 
 
Now a certified Online Business Strategist with over a decade of experience in marketing, Phil loves working with brands to refine their messaging and story and convey that effectively through their marketing. 

Sonja.

Sonja studied Law and Criminology in New Zealand, but the lure of travel was too strong, and she embarked on an overseas adventure that saw her make Australia, Scotland, and Spain her homes, among many other adventures. 
 
In 2015 she started her travel blog, Migrating Miss, not knowing it would lead to a new career in digital marketing. 
 
She worked in collaboration with numerous travel brands in various countries, finally settling in Scotland, where she and Phil got married in 2017. 
 
Sonja continued to work with brands around Scotland on their digital content before she and Phil created Small Island Digital in early 2020. They pivoted due to travel restrictions to launch the Scottish Scran brand, enabling the team to move forward while broadening Sonja’s knowledge in this field.
 
Moving to the Isle of Skye with their two young boys a few years later was the perfect opportunity to return to working within the travel industry and Migrating Miss was transformed into Adventures Around Skye.
 
Sonja is also a certified Online Business Strategist. She loves helping Skye businesses put themselves in front of the right audience in the most accessible way. Her other passion is supporting visitors to Skye as they plan their trip on the island that Sonja and her family now call home. 

Adventures Around Skye.

Adventures Around Skye is a destination marketing agency offering a comprehensive website filled with guides and expert advice. The website is supported by an active and managed community across various social platforms with a combined following of over 80,000 and an engaged email list. 
 
Sonja shares her personal experiences and travels around the island, day-to-day life, tips and recommendations, and champions local businesses to help visitors plan meaningful trips to Skye and encourage sustainable tourism. 
Visit the website

Scottish Scran.

Scottish Scran is a food and drink website that received 1.8 million views in the last year. It also has a thriving social media community of over 30,000 followers and an engaged email list of 19,000 people. 

Phil and Sonja created Scran as a brand that celebrates Scottish food and drink, particularly traditional and nostalgic recipes, targeting a market of people both in the UK and abroad who have connections to Scotland. 

Visit the website

Previous Collaborations.

Over the years we’ve worked with many brands to promote their businesses in various ways. From short form video to website content, social media campaigns, longer videos and hotel stays. Get in touch for examples and to see what we can do for you.